ADF Foods limited Stock Research

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ADF Foods limited Detail

ADF Foods limited is in portfolio of Mukul Agarwal. He is one of the top investors in India. The company belongs to Food Processing sector.

As per the Company website it houses an array of traditional ethnic Indian, spicy Mexican and exotic Mediterranean foods. The products mainly are Pickles seasoned with spices, Ready-to-Eat meals, Chutneys, Garlicky-gingery Pastes, Sauces made of freshly ripe tomatoes marinated in finely chopped onions and herbs.

Below are list of brands from the Company and products these brands stand for. Note some are domestic brand and some are purely overseas brand. The Company earlier had left Indian market but have again started focusing on it with Soul brand. The previous brand of it which was sold earlier was Mothers brand.

  • Truly Indian
    • Organic ready to eat and Organic cooing sauces, Chutneys
  • Ashoka
    • Pickles, Ready to Eat Indian cuisines, Frozen Vegetables and Pastes
  • Soul
    • Ready to Cook instant masala mix, Pickles
    • Aimed at Domestic market. Whereas other brands are for International market
  • Nate’s
    • Mediterranean bites Falafel, Meatlesss meatballs, Indian bistro
  • PJ’s Organic
    • Classic Burritos and Breakfast Burritos
  • Aeroplane
    • is a premium brand among popular range of pickles marketed globally primarily in the Middle East
    • offers variety of Chutneys, Curry Powders, Pickles, Tamarind pastes
  • Camel
    • Nearly 100 year Old brand acquired by ADF foods
    • Cooing Pastes, Curry powder and Pickles
    • Mainly aimed at Middle East market
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It has strong network of over 180 distributors in over 52 countries making it one of the leading ethnic Indian food companies in the world.

I have shared long term price performance chart of the Company below.As per Dow theory of technical analysis price performance over a period of time reflects Company state.

ADF Foods limited Stock Performance

The stock has given 25 times return in last two decade. Some may argue that this is not at par with many stocks out there. But one should also understand it has not made you loose money. You have made money in this counter.

Other interesting point about above graph is that Stock has consolidated after good run but in long journey it has not under-performed for decent time frame. Investors may get frustrated with no returns whatsoever for extended period of time.

From year 2010 to 2016 that is six years it has consolidated close to 100 mark and then moved towards 300 mark. After that jump it is again in consolidation mode trading mostly in range of 200 and 300. The Stock gives good entry point 200 for now as it acts like Strong support.

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ADF Foods limited My Opinion

ADF Foods limited is a Food Processing Company. It mainly does business in overseas market. The NRI willing to get taste of Indian food on foreign land are major customers of it along with foreign nationals who like have taste of Indian foods.

Recently Company has also focused on domestic market. I feel it made a huge mistake by not focusing on domestic market. May be Company thought the Indian cuisine market will not perform in domestic market. It has started with Soul brand solely dedicated to Indian market. The product is also available on eCommerce websites.

The products from the Company are mainly food supplements like Pickles and Chutneys. It sells wide range of Pickles under different brands and market. With growing number of NRI there will be demand of traditional Indian foods in overseas market.

Indian market is also shifting towards packaged foods. The pickles and chutneys are primarily unorganized sector and home made in India. With increasing working class and brand awareness will see growth in this sector as well.

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I am tracking this Company for quite sometime. It looks in good sector which is poised to grow. It will be interesting to see how well it plays the domestic market along with Global market.

In case you are interested then you can track the company by adding it to your stock watch list. That way you can keep close eye on the Company.


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