Mayur Leather Products Ltd. Detail
As per the Company website it is industrial safety footwear manufacturers.It was founded in year 1987. It is also a STAR export house. Below are the product lines manufactured by this Company
- Low Ankle
- High Ankle
- Long Boot
- Fire Fighting Boots
- School shoes
- Dress Shoes
The Company introduces itself as only Industrial Footwear manufacturer. But over the years it has expanded foot print in other footwear segments as well. It is good for the Company to drive sales and profit.
The company is mainly based in Rajasthan and adjoining areas. The manufacturing plant and registered office both are in Jaipur Rajasthan.
Now lets look at performance of this company over the years.As per Dow theory of technical analysis price performance over a period of time reflects Company state.
Mayur Leather Products Ltd. Stock Performance
This graph depicts what happens to Frenzy run stocks. Retail investors are caught at top end of the run mostly around 100 and above mark. Then stock goes to 150 mark giving them handsome return. After that down hill starts for the Stock price
This leaves them baffled and they wait for recovery making things worse with time. Note the Company never reached 50 mark after the run was over. People are left with loss and they exit the counter. Through this stock I want to tell how investing in Crazy run stocks burn pockets of retail investor.
On absolute terms it has given 5 times return. It also gave crazy return during 2010 run and people made fortunes in that period.
Mayur Leather Products Ltd. My Opinion
Mayur Leather is in Leather sector (Foot wear). This sector has some big Pan India companies listed as well. The major ones are Bata and Relaxo.
The sector has three consumer types. One consumer type likes high end pricey products from Multinational brands like Puma, Adidas and others. Bata does try to target those consumer segment but Foreign brands still hold majority market share in that area.
Most of foreign brands target this segment only. Then comes middle consumer group focusing mainly on Indian high end brands along with cheaper foreign brands if any. Companies like Mayur target third type of Consumers (mainly Rural ones) dealing with Local companies mostly.
There is more scope in Middle and Lower consumer types. There are many unorganized brands present in this segments. Relaxo made good progress in this sector. I am not invested in Leather sector as of now. But am comparing different companies from this sector. I will not be tracking Mayur Leather as there are better Companies present in this sector.
In case you are interested then you can track the company by adding it to your stock watch list. That way you can keep close eye on the Company.